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Another study measured exposure of harmful or potentially harmful ingredients in American Spirit smokers and in smokers of four other cigarette brands

The rule-following task has previously been validated as an empirical measure of general norm-following proclivity, which has been shown to correlate with willingness to follow more pro-social norms such as cooperation, reciprocity, and pro-social behavior (Kimbrough and Vostroknutov, 2016)

Many smokers have successfully quit cigarettes by transitioning to vaping, which is significantly less harmful than smoking cigarettes