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If I can crack that market It will be like opening a new gold mine right in our front yard, he [George Washington Hill, president of the American Tobacco Company] told Edward Bernays, the man hired to convince women how smoking cigarettes would land them a worthwhile victory in the fight for equality . Calling cigarettes torches of freedom does not seem like a good marketing ploy by any stretch of the imagination

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An inhibitory brainstem input to dopamine neurons encodes nicotine aversion

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