JUUL Labs, Inc
Plain packaging has been implemented in Australia (2012), France (2016), United Kingdom (2016), Norway (2017), Ireland (2017), New Zealand (2018), Saudi Arabia (2019), Turkey (2019), Thailand (2019), Canada (2019), Uruguay (2019), Slovenia (2020), Belgium (2020), Israel (2020), Singapore (2020), Netherlands (2020), Denmark (2021), and Guernsey (2021), and will be implemented in Hungary (2022), Jersey (2022) and Myanmar (2022)
Premium tobacco brands have long understood that the flip-top box is a tactile brand experience: the weight of the lid, the sound it makes closing, the finish on the cardboard, the inside-lid printing
Looks Like: The leaves are chopped up and are made into forms that can be smoked/chewed