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While the proposed rule put forward 13 warnings for consideration, the FDA finalized a set of 11 required warnings for the final rule based on the full results of the FDAs consumer research studies, the relevant scientific literature, public comments submitted to the proposed rule docket and other legal and policy considerations

Cancer Causes Control 8 , 729737 (1997)

Multi-Protect Safety

Footnote xxiv A 2014 review of 75 original articles, conducted on behalf of the Irish Department of Health, concluded that the "evidence unequivocally demonstrates that plain packaging is perceived as less attractive and less appealing, particularly among youth and young adults." The effects of plain and standardized packaging were observed in both non-smokers and smokers, including on measures of attractiveness, preference and intentions to smoke