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The creative for the outdoor and proximity campaign featured a series of posters designed to look like hand rolling tobacco pouches, but with the brand name replaced with an attention grabbing word such as Stroke, Infertility or Amputation which highlighted the real health risks that roll-up smokers were taking

Just above the brand name, Selectrate Filter is written in a smaller yet contrasting red lettering

Because tax dominates the price, the per-pack saving from a carton is the most reliable way to spend less on a brand priced at the premium end

However, a new hybrid type of hypnotherapy called Rapid Transformational Therapy (RTT) can help clients achieve lasting results from just a single session