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Not all manufacturers have completed the necessary testing yet, but many have

and the shorter and less expensive licensing process for tobacco, which enables the chain to add it to more sites compared to beer or wine

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While the law restricted print advertising to one advertisement in each newspaper, 40% of the IQOS adverts placed were giant, two-page ads, effectively doubling the products advertising space while still being considered a single advert as allowed by the letter of the law. Another strategy used by Philip Morris was adding a QR code to the ads so that readers could scan and then view additional content, beyond that which was in the newspaper