tobacco department of health Prevention - and Human Services Maryland Tobacco Control Resource Center

$10 million

In 1968, Phillip Morris created Virginia Slims cigarettes specifically marketed for women, using slogans like Youve come a long way, Baby. The 1990s and early 2000s brought new campaigns with messaging like Its a woman thing, and Find your voice - a campaign targeted to women from diverse racial and ethnic backgrounds

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We do not want to criminalize people who are addicted to these products, we want to prevent them from even getting on the market. After the announcement, the FDA now has to propose a rule, which could take up to 12 months, Hamilton said