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Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns Item This is America's great new charcoal filter cigarette (color) Title This is America's great new charcoal filter cigarette (color) Description A pack of cigarettes and a demonstration of the coconut charcoal filter Creator Philip Morris Multifilter Publisher Philip Morris Date 1964 Source Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University