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The current study observed that even after light and mild brand descriptors were prohibited from cigarette marketing, brand descriptors still influence perceptions of harm and intention to use, potentially as a result of newer brand descriptors and packaging colors 3,12,14,26

The proportion of respondents who said they dont know whether the brand variant would have a mint or menthol flavour was relatively similar (ranging from 30% to 38%) for all tested ads and packagesincluding the classic menthol and classic non-menthol cigarettes

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