In August 2016, several public health activists, amongst which the New Nicotine Alliance (NNA), had submitted proposals to local regulator Therapeutic Goods Administration (TGA), to remove nicotine concentrations of below 3.6% from the Poisons Standard
This move, made in 2017, allowed electronic tobacco products, including JUUL, to stay on the market unchecked
Moreover, for smokers and snus users, the percentages nominating a dissuasive design were almost equal to the percentages nominating a cork tip design to try (for cork tip: smokers, 16%
[87] Presently, approximately 8 million individuals succumb to tobacco-related diseases annually, resulting in a significant economic burden of $1.4 trillion on the global scale each year