It continues right down your throat to affect nearly every system in your body
ICYMI: The most Louisiana thing you'll see today
Further, our current findings corroborate conclusions drawn from previous studies done by us and others in the field [19, 21, 22, 32, 33] that indicate that IQOS is as detrimental to pulmonary health as are combustible cigarettes
Global E-cigarette and Vape Market Forecast and Regional Outlook: Market Size & Growth Projections: 2025 Market Size: USD 40.71 billion 2026 Market Size: USD 48.18 billion Projected Market Size: USD 260.59 billion by 2035 Growth Forecasts: 20.4% CAGR (2026-2035) Key Regional Dynamics: Largest Region: North America (40% Share by 2035) Fastest Growing Region: Asia Pacific Dominating Countries: United States, China, United Kingdom, Germany, Japan Emerging Countries: China, India, Japan, South Korea, Brazil Last updated on : 17 September, 2025 E-cigarette and Vape Market Growth Drivers and Challenges: Growth Drivers Safer options than tobacco products - Growth in the industry is being driven by goods that are safer than other tobacco products