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"We will have kids who will grow up not exposed to branded packages." Current designs 'glitzy' and attractive As regulators have cracked down on many forms of tobacco advertising, packages have become powerful branding tools to appeal to consumers, said University of Waterloo psychology professor Geoffrey Fong

At stake in this case is the First Amendments role in mandated product warnings, the power of administrative agencies, and the future of smoking-related death and disease

Those gross, graphic warnings on cigarette labels

In the meantime, millions of Americans, who have long ignored the current text-only warnings, will continue to suffer from their addiction to smoking.