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The smooth character slogan associated with the Old Joe campaign was reportedly intended to impart a dual meaning, indicating that the product itself was literally a smooth, non-irritating smoke, and, in youth slang terms, that the smoker himself had a smooth (slick or cool) personality (5)

While current provisions in Chinese tobacco pack legislation prohibit explicit terms that could mislead consumers, such as light or low-tar, they do not extend to implicit lexicon and imagery appeals that can influence social perceptions of smoking 9

Sley was first introduced to craft cigarettes when he was in law school

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