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The inclusion of a celebrity in the anti-tobacco advertisement enhanced attention and recall among viewers, suggesting that celebrity involvement can be a potent tool in public health campaigns

PMID 13456355

Through research publications, policy briefs, national conferences, and widespread public campaigns, TRC continues to ensure that scientific evidence translates into policy and actionstrengthening implementation of the WHO Framework Convention on Tobacco Control and supporting sustainable tobacco control efforts

This acidification lowers the pH of the nicotine, producing a smoother vapor with less irritation