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[A] presumption, or at least an inference, of reliance arises wherever there is a showing that a misrepresentation was material. Because [q]uestions of materiality and reliance are determined based upon the reasonable consumer standards, not the subjective understandings of individual plaintiffs, this could be amenable to class treatment

Similar to Iqos, which requires regular purchases of HEETS sticks, users may experience increased costs over time, contrary to initial perceptions of cost savings

Towards tobacco-free retailers: Feasibility of an intervention encouraging retailers to stop selling tobacco in Tasmania

The key is matching the device complexity to your experience level and commitment