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BAT: 720k outlets, 1.1bn ecommerce, 120 specialty stores, 170+ markets BAT sells via ~720,000 outlets in 170+ countries (retail 62% of revenue, 2024); ecommerce ~7% (1.1bn, 2024) with +25% order frequency via subscriptions; ~120 specialty stores (2025) lift trial 68% and repeat 12%; third-party wholesalers cover 180+ markets supporting rural lastmile; travel retail reaches ~3.5M/month (2025), Dunhill 12% premium revenue (2024). Metric Value Retail outlets ~720,000 Retail revenue share (2024) 62% Ecommerce (2024) ~7% (1.1bn) Specialty stores (2025) ~120 Markets via wholesalers 180+ Travel shoppers/month (2025) ~3.5M
& Gerdin, B
The ashtrays found in the bathroom are not meant to encourage passengers to smoke
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