The pressing helps to impregnate the leaf with the flavoring sauce, and the flavors can sometimes make a tobacco burn a little hotter, but the fact that some of the leaf sticks together slows down the burning process, so some of the excessive heat can be avoided
Menthol, in particular, is a top target for lawmakers, who point to research that shows young and Black smokers overwhelmingly prefer menthol
Lately, I've seen A LOT of searches leading people here with terms about Skoal "Snus", Camel "SNUS" and Marlboro "snus", and the varying flavors - Robust, Winterchill, Frost, Mellow, Peppermint, Rich, Mild, Spearmint - but it is my hope that those searching for more info about snus will find this article and learn that there is a big difference between Swedish Snus and American "snus", and that American "snus" is NOT REAL snus, nor is it revolutionary, but more of a cheap knock off of the rich history and quality of Swedish Snus
Acta Physiol Scand, 1996