New non-menthol products are being marketed as a direct response to Californias restrictions on flavoured cigarettes, purportedly offering new, specially formulated alternatives to menthol flavours.9 The introduction of new non-menthol brand variants in jurisdictions where menthol cigarettes are banned represents the latest example of tobacco product development that could circumvent the intended effect of public health policy.2325 The results of this study suggest that youth and younger adults are more likely than those age 21 years or older to assume these products have minty or menthol taste
Jordt reports that since the initial planning of the work received support from the United States National Institutes of Health (U54DA036151, R01DA060884) and that in the past 36 months, received consulting fees on matters of tobacco product regulation from the State of California, Department of Justice (payments made to him), participated on a Data Safety Monitoring Board or Advisory Board [United States Food and Drug Administration (USFDA), Tobacco Products Scientific Advisory Committee (TPSAC)] and had a leadership or fiduciary role in the American Thoracic Society (ATS) (Vice-Chair, Tobacco Action Committee)
Interestingly, a study in humans revealed that current electronic cigarette use, but not past electronic cigarette use, was significantly correlated with mitochondrial DNA damage and dysfunction (82), which supports the translational relevance of these pre-clinical findings
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