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The thinner design of the cigarette as well as the soft, subtle aroma of Marlboro Gold Touch offers UK adult smokers a new sensation both in touch and flavour, says Xavier Ducarroz, Marketing Director at Philip Morris
With projections rising from US$ 37.4 Billion in 2025 to US$ 58.12 Billion by 2034, the segment reflects enduring demand for products rooted in identity, flavor, and experience
The legal age for buying nicotine vapes is also 18 and the products must display a health warning
The companys strategy has evolved from product-centric to purpose and audience-centric, creating resonance across markets
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