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[6] A modeling study predicts that establishing a national minimum price of $10 per pack of cigarettes would reduce cigarette sales in the United States by 5.7 billion packs per year and could result in 10 million smokers quitting

Brisbane: Department of Health, 2017 [Accessed 9 September 2019]

The growing effect over time suggests that the programs benefits compound, potentially through intergenerational effects (fewer young people starting to smoke) and reinforcing social norms