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"This will be a dramatic change in what a cigarette package looks like, no doubt about it," Hamburg said, later adding: "It will change the consumer response to a package of cigarettes, but frankly, that's what we want." Thomas Glynn, director of cancer science and trends for the American Cancer Society, said the old labels have been virtually invisible because they're small and have been around for so long

A typical carton usually contains 10 packs with 20 cigarettes each (200 sticks in total), a format that is convenient for regular smokers who prefer to stock up and avoid frequent store visits

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The Carnival packaging design adopts a classic, substantial bronze color scheme, creating a harmonious visual experience that integrates seamlessly with the cigarette appearance and decoration