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So when folks think, Hey, this has less nicotine, it must be safer, they forget that dosing is only one part of the story

Copenhagen Long Cut Original Chewing Tobacco Logs of 5 tins Copenhagen , born in 1822, was among the first brands of moist smokeless tobacco on the market, and today remains the most authentic and best-selling premium product in the category, with retail sales exceeding $1 billion per year

As delineated in the clinical practice guideline, clinicians should routinely screen for tobacco use and apply appropriate interventions (Figure 1), addressing five key components for comprehensive tobacco-cessation counseling (the 5 As): (1) asking patients about tobacco use, (2) advising tobacco users to quit, (3) assessing their willingness to make a quit attempt, (4) assisting patients with quitting, and (5) arranging follow-up care (Appendix A)

I dont think the market understands this even though it is similar to the current dynamic in the oil and gas E&P industry today