Both will continue to point to more than 200 placebo-controlled clinical trials that they know were not blind as claimed, while totally ignoring the population level effectiveness evidence-base, which overwhelmingly suggests that replacement nicotine is costing lives (see Pierce 2012, Doran 2006, NCI, Hartman 2006, West 2006, Ferguson 2009, Cheong 2007, Gallup 2013, and Weaver 2018)
Next is Thrills from Axton-Fisher Tobacco
Without the apps, you still get voice alerts
The drop could be attributed to many factors, from scientific findings and Surgeon General reports, to warnings on tobacco products throughout the 20th centuryand perhaps most etched into my own brain are anti-smoking ads depicting those with tubes in their throats, such as this ad from the CDC