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Inhal Toxicol 2017;29:137-144

In the case of the new non-menthol cigarettes featured in this study, advertising that implies a characterizing flavor undermines the intention of policies restricting menthol

Scenario 1 Heavy Smoker 12 packs per day Monthly spend: 500900 Behavior in 2026: More likely to switch brands Focus on consistency + cost Less loyalty to premium labels Scenario 2 Casual Smoker A few packs per week Behavior: Stays with premium brands Less sensitive to price increases More influenced by experience Scenario 3 Switcher This is the fastest-growing group

Every day without smoking is a step towards a healthier, brighter future