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IQOS overtook Marlboro to become the #1 nicotine brand in markets where IQOS is present (10.9% of combined cigarette + HTU volumes, +1.7pp)

"Bin Sulayem adds another feather to his cap"

Over the years, the mystique of pipe smoking faded in comparison with wider acceptance of cigarettes, but theres always remained a segment of people who prefers the unique experience and taste of pipe tobacco, much like theres a specific demographic that opts to roll their own cigarettes

These countries are following the lead of Brazil, Canada, Chile, Ethiopia and Turkey who completely banned the sale of flavored cigarettes over the preceding decade