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Brand evolution from Marlboro to wellness Reimagining brands The Marlboro brand, with its deep-rooted association with smoking, presents both an opportunity and a challenge in PMIs transformation

The target of the campaign was to create a sense of loyalty amongst Tareyton smokers

Online survey administration The research team used ADMUs Google Suite to deploy a self-administered online survey on Google forms as a secure platform for data collection

Even in babies exposed to the harmful effects of nicotine through breast milk, the likelihood of acute respiratory illness is significantly diminished when compared to infants who were formula fed and whose mothers smoked