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The family, whose names were withheld in the complaint to protect the childs privacy, alleges that Juul designed its e-cigarettes to be addictive and marketed them in ways intended to appeal to youth, which led to their middle-school-age sons addiction

Cigarette spending is purely an individual cost, but health care cost per smoker would be considered a societal cost, he said

Thakur JS, Paika R

Other examples of targeting young people with social media include: Use of influencers and young people in advertisements At its launch, JUUL heavily promoted its product online, including using influencers internet celebrities with large numbers of young followers