cell world and tobacco MARKETING COMMUNITY | The best anti-smoking ads don't preach. They make you sit with the consequences you've been ignoring. No statistics. No fearmongering Pakistan's Tobacco Control Cell receives

Motivational interventions, by contrast, explore a patient's ambivalence to smoking cessation in an empathetic, questioning manner, which respects the patient's autonomy and builds self-efficacy

41 Qualitative research undertaken in Australia found that while parents often felt that their opinions had little influence, young people participating in the same study cited parental disapproval of smoking as a barrier to smoking uptake

Start a conversation Talking with your middle or high school aged kids about vaping or e-cigarettes can be a tough conversation to have

Our new review covers data from 11 studies with over 2,600 people