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The chosen brand [therefore] must radiate a positive image that also rubs off on the consumer. But, Lorenzen also pointed out that a carefully curated brand image perhaps constituted the single most important attribute that elevates a cigarette brand into the luxury category
Its what happens when people think theyve run out of any other option
Why some cigarettes seem less noticeable A cigarette can seem less noticeable when the smoke feels cooler, the paper smell is less sharp, or the smoker is outside in moving air
Some legal age (18+) adult smokers might prefer a product that heats tobacco and provides cigarette-like satisfaction but which overall, is better than continued smoking
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