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One example is the marketing and eco-labelling of cigarettes as natural or organic, suggesting to smokers that these products are somehow less harmful. So-called corporate social responsibility (CSR) activities are another way the industry deflects attention from tobaccos deadly impacts to its supposed good deeds

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Aerosol Science and Technology 12 , 364375, (1990)

While some take smoke breaks, others might use e-cigarettes that dont require ducking outside to light up if your indoor smoking policy doesnt include vaping