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Mere exposure effect: Repeated exposure to attractive packaging creates positive associations

[DOI] [PMC free article] [PubMed] [Google Scholar] 52.Agarwal A, Majzoub A, Esteves SC, Ko E, Ramasamy R, Zini A

Secondly, the leverage of the market economy made it increasingly difficult for Shanghai Tobacco to procure high-grade tobacco leaves, manifested in two aspects: One, the American tobacco variety K326, with its advantages of high yield, strong pest resistance, and climate resilience, sparked great enthusiasm among tobacco farmers for its cultivation

The wording light has long been used by tobacco multinationals purely for marketing purposes, and it is no coincidence that this wording disappeared in the USA and then in other countries (including Italy)