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Retailers who meet certain conditions will be able to stock a special IQOS Menthol starter kit that includes the IQOS device and two packets of menthol Heets variants
Despite weathering fierce competition from British American Tobacco (BAT) and long-running tax disputes with the Kenya Revenue Authority (KRA), Mastermind Tobacco has succumbed to financial pressures following the demise of its founder in 2021
For example, it is estimated that each pack of cigarettes contains enough carcinogenic compounds to cause two mutations in the DNA of lung cells, so decades of smoking results in the accumulation of several thousand of these mutations and dramatically increases (about 40 times) the risk of lung cancer
In the lawsuit, filed in New York state court against Philip Morris International, Setrouk claimed the multinational asked him to create a paper trail showing the cigarettes were sold to PMIs partner Al Rashideen. The Al Hussaini-linked company in Dubai then provided invoices and shipping documents to Setrouk, in order to impart an artificial ignorance of PMIs violations of the Libyan sanctions, according to the lawsuit
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