Brand elements , as used here, include a brand name, trade-mark, trade-name, distinguishing guise, logo, graphic arrangement, design or slogan For cigarettes and cigars, the Australian measures being considered are: Ordinary appearance of cigarettes, with no display of brand elements, but with an optional alphanumeric code Ordinary appearance of cigar bands, with standard font type, size and colour for the brand name displayed (appearance of actual cigar would not change)
These included demographic and socioeconomic characteristics such as age, sex, rural/urban residence, education level, religion, employment status, and household wealth
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However, the actor himself is not a smoker, which makes the fact that he went through thousands of cigarettes over the course of the show even more striking