TAAT, introduced to US markets in late 2020, appears to be capitalising on harm reduction marketing opportunities, appealing to consumers who are looking for safer alternatives to tobacco cigarettes.2 TAATs Chief Executive Officer Michael Saxon spent 25 years in the tobacco industry, including at Philip Morris USA and Altria, and helped launch Accord (now IQOS) heated tobacco products.3 TAAT states that their products are made from a proprietary blend (Beyond Tobacco) of hemp and 100% food grade ingredients with up to 25 mg cannabidiol (CBD) per stick and less than 0.3% delta-9-tetrahydrocannabinol (THC), the federal legal limit set by the 2018 Farm Bill.4 TAAT is available in Original, Smooth and Menthol flavours (figure 1)
After becoming the 2nd largest Craft Brewery, Pete's was acquired
This transition is often associated with health improvement and better lung health, as the absence of tar and combustion-related chemicals means your lungs can begin the healing process, clearing out accumulated debris and reducing inflammation
During its early years, the brand was marketed in English as "Happydays." However, the Chinese name meaning "Red Double Happiness" remained unchanged throughout its history