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However, as of today, iQOS is only available in Nagoya. Melchior said the awareness rate of iQOS exceeds 42%, and that over 30% of adult smokers who have purchased an iQOS device are fully or predominantly using it instead of regular cigarettes
WHO attributes Swedens declining smoking rate to a combination of tobacco control measures, including information campaigns, advertising bans and cessation support for those wishing to quit tobacco
Organisation mondiale de la sant, Le tabac et les accidents vasculaires crbraux, 2016
The Unique's wheel-and-cap design is adapted here for cigar smokers in the form of a torch lighter, with the wheel providing a locking mechanism that allows the cross bar to act as an activation lever
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