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[ 8 , 14 ] Studies of college students have shown that 60% of student hookah smokers initiated use at a hookah establishment and over half smoke hookah more frequently at a hookah establishment than any other location
In 1990 the industry recognized the power of paid counter-advertising and had conducted its own focus group testing of the California advertisements.6-8 As the implementation of Proposition 99 continued, the media campaign continued to be controversial, with California tobacco control advocates working to maintain a no-holds-barred tone and the tobacco industry and its allies seeking to soften the tone and limit the scope of the campaign to targeting children and pregnant women or else to presenting health messages
doi: 10.5694/mja2.51890 12
Other important contextual characteristics, such as the neighborhood, school, and social networks, also affect parenting, even though these settings do not always include both the child and the parent (Brofenbrenner, 1989)
