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The company missed consensus estimates on revenues in the Q4 2017 and Q2 2018, and has posted a big decline in cigarette volumes this year

Vape Pens Vape pens are a step up from pod systems in terms of performance and customisability

Menthol variants account for 4055% of Virginia Slims total sales, making this one of the brand's most popular offerings

The MSA-funded Truth campaign (formerly the American Legacy Foundation, established with $2.5 billion in settlement funds) also spends most of its budget on research, with a modest amount going for paid mass media, but with restrictions on the mention of tobacco company names and cigarette brand names