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Between tobacco itself and tobacco company tactics, cigarettes are built to deliver a supercharged dose of nicotine to the brain

XP D90-300-3 (Association Franaise de Normalisation, 2016)

In Malaysia, an excise tax of 10% ad valorem is applied on all smoking devices_electronic cigarettes, electronic heated tobacco product, and traditional tobacco devices such as hookah/shisha and smoking pipes

Ploom X has, on average, a 90-95% reduction in the levels of the nine constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke*** So, while no tobacco product is entirely risk free, Plooms approach may present fewer health hazards compared to conventional smoking and vaping, making it a serious alternative for smokers who want to step away from traditional cigarettes