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Although Audrey Hepburn died over 30 years ago, her impact on our culture is still being felt

To increase sales of the American Tobacco Companys Lucky Strike cigarettes, Bernays created a campaign that suggested Luckies helped keep smokers from gaining weightfor example, Avoid that Future Shadow and To keep a slender figure, reach for Lucky instead of a sweet. The campaign was successful, even though it was still considered risque for women to smoke in public

There has been a longstanding effort to target these products in Black communities and lower-income communitiesfrom print ads in magazines to sponsorships of community organizations

Centers for Disease Control and Prevention