The letter point out that the descriptors natural and additive free, imply that the products or their smoke do not contain or are free of a substance and/or that the products present a lower risk of tobacco-related disease or are less harmful than one or more other commercially marketed tobacco products. Santa Fe is bound through an agreement with the Federal Trade Commission to include certain disclosures, such as No additives in our tobacco does NOT mean safer, in advertising for American Spirits
Many also used subjects known to appeal to youth and young adults such as young models and themes of rebellion, socializing, or a night out which were present in 40% of ads across all products, including in 78% of ads promoting e-cigarettes and heated tobacco products
Recessed Filter Rods are typically manufactured using cellulose acetate tow, activated charcoal, flavor capsules, colored threads, and specialty plug-wrap papers
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