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The most active smokers have been registered in Bulgaria and Serbia, where 39.5 percent of the adult population uses tobacco products, followed by Croatia with 37 percent, Greece with 32.8 percent, Slovakia with 32.4 percent, Hungary with 32.2 percent, and Romania with 30 percent, which is significantly higher than the European average

Among men, who more commonly smoke, the cigarette-linked cancer death rate was highest in blacks at 35 percent, compared with 30 percent for whites and 27 percent for Hispanics

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In other words, consumers will continue to purchase the product even if the price increases or decreases