Matthew Myers, president of the Campaign for Tobacco-Free Kids, a Washington advocacy group, said cigarette companies had responded to bans of terms like light and low tar in at least 78 countries by color-coding their packaging to convey the same ideas
We tried that multiple times on some people, and it didnt have any long-term effect, he says
Not that everyone could afford it, as the leather jackets easily cost around 700-800 DM back then, but the label logo was embroidered in large letters on the back and was proudly worn by the wearer, while onlookers would respond with he can afford it, what a show-off, or silly brand slave. Accordingly, it was consistent, given all the publicity and brand hype, to launch a fragrance
The date the testing of the cigarette occurred