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The complaint seeks damages on behalf of Sproule and others who smoke American Spirits because they have been deceived by claims, labels and advertising into regarding them as safer than other cigarettes. Descriptions such as additive-free, natural and organic, the lawsuit says, are patently deceptive, especially in todays market, where these terms have a potent meaning for the health-and-environmentally-conscious consumer. The company also exploits its marketing message in other ways, the complaint says, by selling its cigarettes in health food stores
These laws might be a hassle to some, while others might like the changes
Non-price factors such as governance status, weak regulatory framework, and the availability of informal distribution networks appear to be far more important factors." Dr Rob Branston, from the University of Bath's School of Management and Tobacco Control Research Group, also told the Mirror that this is a common assumption
