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A 2010 scholarly commentary stated that the industry has used menthol's association with cold remedies to infer that smoking menthol cigarettes has some medicinal or health benefit for more than 70 years.21 Internal documents can shed light on whether consumers have accepted this inference of health benefits

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Most public health guidance suggests focusing first on stopping smoking completely, then gradually reducing nicotine only when cravings are stable and cigarettes no longer feel tempting.