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One decision addressed Vape Nation Ltds television ad for KiK electronic cigarettes in which a man tells a group of friends gathered at an outdoor restaurant that he used to smoke normal cigarettes but after quitting he started smoking e-cigarettes and now prefers them. The ASA determined that the ad was irresponsible because the mans statement could encourage non-smokers to take up using e-cigarettes. Also in December, the ASA banned an ad for Must Have Ltds VIP Electronic Cigarettes that it found indirectly promoted the use of tobacco products because it created a strong association with traditional tobacco smoking and presented it in a sultry and glamorous way. Earlier in the year the authority banned Vapourlites Ltd from running ads that claimed e-cigarettes were a harm reduction alternative to smoking unless the company could substantiate it with robust evidence. Consumers file class-actions While the FDA hasnt taken action against any e-cigarette companies for advertising claims, at least two are facing class-action lawsuits

Furthermore, smoking changes the way blood flows through the blood vessels

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