Delivering a medium-bodied smoke, The Good Stuff Natural Pipe Tobacco is perfect for pipe smoking when relaxing, working, or reading a book
For example, 81% of those who regularly smoked aged 15 thought that half or more of their age group smoked, whereas in reality 6% of boys and 7% of girls aged 15 years smoked regularly at that time
The campaign runs across a variety of media channels commonly visited by our target audience both online and offline from TV commercials, radio, paid digital media banners on sites such as EA Sports, Playwire, Bleacher Report, and Spotify to gaming platforms including Xbox and Playstation to printed paid media displayed in convenience stores and bowling alleys to Minor League Baseball, local sponsorships and events to country music artists via a branded SoundCloud playlist to social media and The Real Cost website which uses geo-targeting technology to reach the target market
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