Public education: Research has consistently demonstrated that tobacco-related public education campaigns save lives, promote quit attempts, reduce youth smoking initiation, lower health costs and blunt the impact of tobacco industry marketing
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For example, Altria is currently the largest tobacco company in the US, starting in 2003 after Philip Morris Cos
As a result of the investments, the company was able to expand its technology patents, from registering 43 patents in 2016 to 431 in 2019
