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TAAT, introduced to US markets in late 2020, appears to be capitalising on harm reduction marketing opportunities, appealing to consumers who are looking for safer alternatives to tobacco cigarettes.2 TAATs Chief Executive Officer Michael Saxon spent 25 years in the tobacco industry, including at Philip Morris USA and Altria, and helped launch Accord (now IQOS) heated tobacco products.3 TAAT states that their products are made from a proprietary blend (Beyond Tobacco) of hemp and 100% food grade ingredients with up to 25 mg cannabidiol (CBD) per stick and less than 0.3% delta-9-tetrahydrocannabinol (THC), the federal legal limit set by the 2018 Farm Bill.4 TAAT is available in Original, Smooth and Menthol flavours (figure 1)
The Mild variant is ideal for users who prefer a lighter, smoother herbal smoke
In the mood for prepared food
Zoe Patchell, who heads the Delaware Cannabis Advocacy Network and has worked for several years to get marijuana legalized and sold in regulated stores, said lawmakers dont seem to understand that hemp and cannabis are different and the bill Heffernan introduced reflects that
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