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What actually impacts buyers: Pack type (flip-top vs slide) Brand familiarity Perceived strength based on naming and colour In Canada: Plain packaging laws reduce branding impact But brand recognition still drives repeat purchases Regulations That Affect Pack Size In Canada and globally: Minimum pack sizes exist to discourage youth access Smaller packs (like 10s) are restricted in many regions Health warnings must cover large portions of packaging Key takeaway: Pack size is not just business-driven

Levin ML, Goldstein H, Gerhardt PR, et al

Weve lost a lot of business here due to that, Eddy Merlin, who works at Smoker Friendly in Minneapolis, said about the increasing prices

Freeman B, Jongenelis MI, Maddox R