Some of these harmful substances are - carbon monoxide, tar, arsenic, cyanide, benzene, formaldehyde, methanol, acetylene, ammonia, lead etc
While the law restricted print advertising to one advertisement in each newspaper, 40% of the IQOS adverts placed were giant, two-page ads, effectively doubling the products advertising space while still being considered a single advert as allowed by the letter of the law. Another strategy used by Philip Morris was adding a QR code to the ads so that readers could scan and then view additional content, beyond that which was in the newspaper
While I was elated with the solution, I ran myself into the next wall
"Even occasional or low-intensity smoking significantly increases cardiovascular and mortality risks." And despite a lot of people thinking that reducing the amount they smoke will therefore reduce the damage they inflict on their bodies, the study suggests otherwise